The Brand Name
First and foremost. The certainty of providing services and products of a superior quality gave rise to the choice of the brand-name: Maxima.
The choice of its Latin form expresses longevity and a classical feel which adds a touch of characteristic refinement.
The choice of colours follows this direction by matching the passion of the colour red with the elegance of white.
The Discus Thrower by Mirone is our symbol: it represents artistic and athletic perfection, both elements present in the fibre of our company. The dynamism of movement mirrors our spirit and enthusiasm for the future.
The claim “champion discs” was a natural consequence of the joining of these elements as from the outset the company dealt exclusively with the distribution of diamond discs.